Sourcing and Concreting Partnerships and Financial Support
Title: Sourcing, Arranging, and Concreting Partnerships and Financial Support
Version: 1.0
Effective Date: 01/01/2025
Purpose: To outline the procedures for sourcing, arranging, and securing partnerships and financial support, ensuring that all efforts align with the non-profit's mission and objectives while developing long-term, beneficial relationships.
Scope:
This SOP applies to all volunteers involved in the sourcing, negotiation, and securing of partnerships, sponsorships, grants, and donations.
Responsibility:
Relations Manager and Relations Team: Leads efforts in identifying, sourcing, securing partnerships, and maintaining them.
Fundraising Manager and Team: Leads efforts in sourcing, applying for, and securing financial support, including fundraising events and activities, grants, donations, and maintaining the support.
Directors: Oversee partnership and funding efforts and approves major partnership agreements and funding decisions. Accountable for responsible expenditure, implementation of requirements for successful relations.
Procedure:
1. Sourcing Partnerships and Financial Support (Relations & Fundraising)
1.1 Identifying Potential Partners and Funders:
Research: Conduct research to identify potential corporate partners, individual donors, government bodies, and grant-making foundations.
Database Management: Maintain the Relations and Fundraising Complexes of potential partners and funding sources, including key contact information and any relevant info about these.
Networking: Attend relevant events, conferences, and networking meetings to build relationships with potential partners and funders.
Alignment Check: Ensure that the mission and values of potential partners align with the non-profit’s goals and values before further engagement, unless they can be tailored.
1.3 Grant and Donation Sourcing:
Grant Research: Regularly research available grants and funding opportunities from foundations, government bodies, organisations, and grant-makers.
Funding Portals: Register with online platforms to access new opportunities.
Develop Donor Networks: Foster relationships with individuals and philanthropic entities for potential major one-time or regular donations and grants.
2. Arranging and Building Partnerships
2.1 Initial Outreach and Engagement:
Personalised Contact: Reach out to potential partners via email, phone, or in-person meetings, introducing the non-profit’s mission and the opportunity for collaboration.
Proposal Submission: Prepare tailored partnership proposals that outline mutual benefits and expected outcomes.
Meetings: Set up meetings or calls with potential partners to discuss the partnership’s details, goals, and logistics.
2.2 Building Relationships and Rapport:
Initial Discussions: Focus on understanding the partner’s motivations for considering a partnership, their expected outcomes etc.
Demonstrating Value: Showcase how the non-profit can add value to the partner’s business, or social impact objectives.
Build Trust: Adopt a transparent and honest communication style as per our values and culture to build trust and rapport with potential partners.
2.3 Tailoring Partnership Agreements:
Partnership Models: Explore various partnership models, such as corporate sponsorships, program collaborations, service integrations, in-kind donations, or co-branded campaigns, depending on the partner’s interests.
(first notification to the Board) Negotiating Terms: Negotiate the terms of the partnership, including funding levels, and responsibilities we will adopt to maintain the terms.
(second notification to the Board) Legal Framework: Create partnership agreements that clearly outline the roles of all parties involved.
(final notification to the Board) Approval: Submit the finalised partnership agreement for approval by the Chief Executive and Board of Directors.
3. Securing and Concreting Financial Support
3.1 Grant and Funding Proposals:
Grant Writing: Prepare compelling grant applications that align with the funder’s priorities and demonstrate how the organisation meets the funding criteria.
Proposal Review: Ensure all proposals are reviewed by the Board of Directors before submission to ensure accuracy and alignment with organisational goals.
Submission: Submit grant applications by the funder’s deadlines and track all submissions in the Fundraising and Relations Complexes.
3.2 Donor Engagement and Pledging Support:
Personalised Requests: Send tailored donation requests to high-potential individual donors or organisations based on their interests.
Donor Meetings: Arrange one-on-one meetings with major donors to discuss their philanthropic interests, present a case for support, and attempt to obtain contributions.
Gift Acknowledgment: Acknowledge donations promptly and publicly, ensuring donors feel appreciated for their contribution(s) to our organisation.
3.3 Corporate Sponsorships and Partnerships:
Sponsorship Proposals: Create clear, targeted sponsorship proposals for corporate partners, detailing the benefits of sponsorship (e.g., logo placement, media exposure, community recognition).
Negotiation: Negotiate sponsorship levels and benefits that are mutually beneficial and reflect the value the non-profit can offer to the corporate partner. e.g., Service Integration within their employee assistance initiatives.
Long-Term Commitments: Secure multi-year sponsorships or financial commitments, when possible, to ensure sustainability and foster long-term relationships.
4. Managing and Concreting Partnerships
4.1 Ongoing Communication:
4.2 Stewardship and Engagement:
Recognition: Acknowledge and celebrate partners publicly through social media, events, and annual reports.
Relationship Management: Continuously engage with partners through meetings, newsletters, and updates to maintain the relationship.
Impact Reporting: Share the tangible impact of their contributions, ensuring they see the value of their support. e.g., number of service users supported.
4.3 Evaluating Partnerships:
Feedback: After the completion of a project or partnership, gather feedback from partners on their experience.
Performance Review: Review the partnership’s effectiveness, outcomes, and areas for improvement such as providing more resources or support and how we can do that.
Renewal Discussions: Engage in discussions about renewal or expansion of the partnership, where appropriate.
5. Closing Partnerships or Financial Support
5.1 Mutual Agreement:
End-of-Term Review: If a partnership or financial support agreement is ending, conduct a formal review to assess its success and determine whether renewal or extension is possible.
Exit Strategy: If a partnership is not renewing, ensure a respectful and professional exit, with appreciation for the partner’s contribution.
Final Report: Provide a final report to the partner or funder, summarising the impact, outcomes, and achievements from their support.
Note: one-time donations are not involved in this SOP