Research Department Process Guidance

Timelines: TBYM has a 3-week research time advance to allow for compiling documents for the SM team.

Step 1: Planning

Research will plan subjects to cover for the month/2 months ahead. These subjects may include ones people from outside Research have requested or suggested.

• Social Media will pre-fill the SMC with any upcoming events/awareness periods/holidays in the month(s) ahead. Research will fill dates not already filled; however, Research will have to provide information for awareness periods, so they must take note of these and add them to the Research Complex.

Step 2: Information Gathering

The Research team will conduct research on the subject(s) in question.

Step 3: Document Compilation (use of the RCF - Research Compilation Form)

After gathering all relevant information and data, the Research team will compile it into a comprehensive document. This document will be structured and organised for easy reference and understanding, immediately digestible by content creators. The RCF sets up the standard template for Research Volunteers.

Step 4: Content Delivery

The compiled document will be added to the Research Drop, added to the Research Complex and the Social Media Complex.

Step 5: Content Creation

The Social Media team will review the document and use the information to create engaging and relevant content for our audience. This includes posts, graphics, videos, or any other content format necessary.

Step 6: Collaboration and Feedback

Both the Research and Social Media teams should maintain open lines of communication. If there are any questions, clarifications, or additional requirements during the content creation process, Social Media should contact the Research team for help.

Step 7: Content Posting

Once the content is ready, the Social Media team will schedule and post it on our platforms in alignment with the designated awareness periods or campaign timelines.

Step 8: Monitoring and Reporting

Social Media may also report any insights/analytics or feedback to the Research Department. This feedback loop helps in refining future content strategies.

Step 9: Task Tracker Updates

The Research team should ensure that they update the calendar/task tracker with the status of each request and any additional information that might be relevant for future planning.

Clear Responsibilities: Research should focus on gathering and providing information to the Social Media team, relieving them of the research burden. This change will help our Social Media team be more efficient and productive. The Research team should check the Research complex for tasks. Volunteers will also be notified of new tasks monthly.

Effective Utilisation: We must make better use of our Research volunteers. Assign them tasks and ensure their active involvement in supporting the research activities.

Collaboration: Foster better collaboration between the Research and Social Media departments. Regular meetings or communication channels should be established to ensure that Research aligns with the needs and requirements of our Social Media team. There may be times when Social Media request content, in addition to current content tasks.

Accountability: Ensure that both departments are accountable for their roles in the content creation process. The Research Department should be responsible for providing timely and relevant information, while the Social Media team should focus on content creation and engagement.

Timelines: TBYM has a 3-week research time advance to allow for gathering and producing documents for the SM team.